Coach Stephanie Rouse (yes, we're related) came to me when she was starting her local club lacrosse league. She need a website, logo and branding. The works. She had a name and theme in mind so we started there with the logo. The league based in North Shore area of Massachusetts so the "coastal" theme made sense and we portrayed that through the logo icon and graphics.
She was going to be getting uniforms and other swag printed as part of the league launch so I created a branding sheet for her detailing the logo usage, fonts and colors so she had an answer for any and all vendors she was going to use. This would also help her remain consistent with any social media content she created as she built up her channels.
The website was also very important for the launch as she needed a way for league participants to register for her program offerings. The site was built from scratch on a Bootstrap framework and integrating with her Square account to process payments. The payments were tied into the registration form we set up giving her participants a very seamless experience when signing up for the first time or for a new program.
Since the website was not set up on a CMS, I offer full-service website management on a monthly basis.